Advertising Account Manager Job Description


Author: Richelle
Published: 26 Feb 2019

Account Managers in Advertising, Advertising Managers, Account Executives in Advertising, Creative Advertising Agency, Social Media Manager in Advertising Agency Jobs, The Key Account Manager: A Sales Specialist with Knowledge of the Business and more about advertising account manager job. Get more data about advertising account manager job for your career planning.

Job Description Image

Account Managers in Advertising

The advertising account manager is the link between the client and the agency. The account manager is both the salesperson for the agency and the client's representative within the agency. A well targeted brief is the most important task in account management.

Account managers are usually responsible for client budgets, for managing the work of account executives and for performing a range of related administrative functions. It is very important for career progression that a person is willing to change posts. There are opportunities to become an account director in larger agencies.

See also our report on Policy Manager career planning.

Advertising Managers

The advertising managers direct the company's advertising activities. They work with other employees to establish project goals, monitor and approve the project status, and evaluate its impact. To be a successful advertising manager, you should be focused on raising awareness and building interest in the products and services you represent. You should have a good communication and project management skills.

Account Executives in Advertising

An account executive is a middleman between clients and the creative department in an advertising agency. A great account executive is the glue that holds the project together. Account executives facilitate the exchange of information between the agency and the client from the time a client first requests to be heard until the campaign is live and the results are collated.

The account executive takes care of the demands of the clients. Account executives must be on top of the timing of their projects to meet deadlines. According to the BLS, more than 30% of advertising, promotions, and marketing managers worked more than 40 hours a week in 2016

See our story on Business Valuation Manager career guide.

Creative Advertising Agency

Advertising is an essential component of marketing that allows you to spread your promotional message to your target audience and encourage them to engage with your business in the most creative way possible. Advertising is not meant to get maximum eyeballs but to convert a limited number of eyeballs to watch a specific advertisement. All types of advertising agencies help brands in taking a creative way with their campaigns and cater to the specific demands of a specific group of customers.

Agencies like this often bring together innovative ideas shared by people with different perspectives. Market research is the most important and productive research conducted by an advertising agency. It is always a good idea to be well-versed with the market you are targeting.

The research gives important findings of the market, preferences of the target audience, and other relevant information. Digital advertising agencies are buying spaces on digital platforms. Ad spaces on Facebook, Google, and other platforms have become more popular as more and more consumers switch to digital media.

Account managers are responsible for closing the gap between the clients and other departments. They arrange client meetings and understand their goals. The account managers do the profiling for the campaign.

Account executives keep a track of all the needs of the client and receive feedback from them pertaining to the ongoing advertising campaigns. A budget is needed for marketing activity to be sustainable. It is the responsibility of an advertising agency to help you with your budget requirements.

Social Media Manager in Advertising Agency Jobs

Advertising agencies are known for coining quirky titles to replace traditional ones. You could have a Director of Innovation instead of a Creative Director. A graphic designer is an advertising agency job that brings ideas to reality and creates visual concepts for the art directors' design direction.

It is important to get the word out on the digital platforms. Various social media platforms have different marketing campaigns. The position of a Social Media Manager is included in advertising agency jobs.

Advertising agency jobs can be very fragmented. It can be difficult to handle many different jobs if the set-up is small. You will need to have a creative niche and enjoy your work to work in a branding agency.

Read our post about Inside Sales Account Manager career description.

The Key Account Manager: A Sales Specialist with Knowledge of the Business

The Key Account Manager participates in regular sales reviews with the senior key account management. The Key Account Manager keeps data and information relevant to key accounts for the purpose of conducting analyses that influence account-specific decision making. The Key Account Manager is responsible for generating business in assigned accounts and for the achievement of new accounts for the business.

The Key Account Manager helps in the identification and evaluation of business opportunities by keeping an eye out for business best practices, trends, and principals that will enable the key account department to keep consumers satisfied and loyal to the business. The Key Account Manager plays a major role in the strategy by implementing sales strategies that lead to high consumer satisfaction and building awareness with the key clients. The Key Account Manager is involved in the strategic account planning process in which the financial targets, performance objectives, account management standards, and critical milestones are decided upon.

The Key Account Manager is collaborative with the customer support and resource management departments in an effort to meet account performance objectives as well as the key accounts' expectations through complimentary cross-functional efforts. The Key Account Manager works with senior account management to create and determine departmental strategies, financial requirements, and account management standards. The Key Account Manager is responsible for other duties that are necessary for the proper management of key accounts and duties assigned to him by the Senior Key Account Manager, Head of Key Account Management, Director of Sales, Chief Sales Officer or the employer.

The Key Account Manager needs a bachelor's degree in Sales, Business Management, Communications, Marketing, Customer Relationship Management, Business Administration or any other related field. An equivalent of the same in working experience is also acceptable. The ideal candidate should have at least 5 years of Key Account Management experience and be able to learn quickly and understand account planning in the key account management department.

The candidate will have problem solving skills. A suitable candidate will have demonstrated a great deal of sales experience, having met and even exceeded business targets, and will also have demonstrated an ability to drive sales. The Key Account Manager needs to demonstrate high skills in Ms Word, PowerPoint, and Ms excel in order to create visually and concisely engaging reports and presentations for senior account management and collaborating personnel as well as commercial materials for the key account clients.

Average Salary of an Advertising Account Manager

The average salary of an advertising account manager is between $30,000 and $70,000 a year. The size of the firm, the type of clients handled, and even the geographical location are some of the factors that affect median salaries. Advertising account managers in larger cities are paid more than those in smaller cities.

Detailed post on Plant Accountant job guide.

The Job Description of an Advertising Account Manager

The advertising account manager is the link between customers and the organization. Their job description states that they are in charge of administration of advertising campaigns, strategies and information. The following example shows some of the duties and responsibilities that are included in the job description of an advertising account manager.

Account Managers: A Tool for Managing Customer Need

Account managers work with internal departments to ensure that client needs are understood and satisfied. They can help with making sales, handling client complaints, collecting and analyzing data, and improving the customer experience.

Don't miss our article about Dining Room Manager career description.

Account Managers: A Survey

It's important for an account manager to build a strong connection with clients so they can trust the company. Account managers should be able to connect with different types of people to make their clients feel good about their experience with the organization. Account managers must have great negotiation skills to convince clients to purchase certain services from the business.

One of the goals of the company is to make great sales that benefit both the customer and the company. Most account managers have a bachelor's degree in a related field. If you improve your skills by taking additional courses and earning a master's degree, you can advance in your role.

Marketing Techniques and Strategies

Advertising requires having to wear many different hats. Being able to balance budgets while interpreting complex information are just some of the tasks you will be expected to do while managing a project. Marketing and advertising are not the same as people think. Having a good understanding of different marketing techniques and strategies is important for any professional in the advertisement industry.

See also our study on Portfolio Manager career planning.

Sample Resume of an Advertising Account Manager

The account managers are in charge of the account within the agency. Skills listed on sample resume of Advertising Account Managers include prospecting new business to entice current and future advertising spend, and developing and maintaining strong account relationships to ensure customer satisfaction throughout the sales process. A degree in advertising, marketing, or business administration will help a candidate get a position as an Advertising Account Manager if it is listed on his or her resume.

Click Elephant

X Cancel
No comment yet.