Advertising Sales Job Description


Author: Lorena
Published: 16 Feb 2020

The Sales Reps Position Description, The Role of Sales Representatives in Advertising, Creative Advertising Agency, The Future of Advertising and Marketing and more about advertising sales job. Get more data about advertising sales job for your career planning.

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The Sales Reps Position Description

The sales representative must be able to convince the clients that advertising with them will benefit their businesses. The ability to get people to place advertisements is dependent on the amount of knowledge the sales rep has about the platform they represent and the benefits it provides to advertisers. Sales reps must make sure that their adverts are given the best possible exposure to their target audience in order to get the responses they need.

The advertisement sales rep is supposed to offer space and airtime to clients at specific times and locations that are accessed by their target audience to facilitate favorable responses from them, therefore, advertising slots and spaces are sold based on consumer demographic. You need to maintain a good relationship with top organizations in order to secure and keep their advertising accounts, and also to get good recommendations from them to other clients. The sample job description can be used to write the professional history section of the resume.

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The Role of Sales Representatives in Advertising

Advertising sales representatives are employed by advertising companies, newspapers, magazines, trade journals, and broadcasting companies to sell advertising products and services. They usually sell advertising space or air time to make sure sales are met. Communication skills and being able to build relationships are some of the skills that you should have in order to be successful as an advertising sales representative. Excellent customer service and exceeding sales quota are what an Advertising Sales Representative should achieve.

Creative Advertising Agency

Advertising is an essential component of marketing that allows you to spread your promotional message to your target audience and encourage them to engage with your business in the most creative way possible. Advertising is not meant to get maximum eyeballs but to convert a limited number of eyeballs to watch a specific advertisement. All types of advertising agencies help brands in taking a creative way with their campaigns and cater to the specific demands of a specific group of customers.

Agencies like this often bring together innovative ideas shared by people with different perspectives. Market research is the most important and productive research conducted by an advertising agency. It is always a good idea to be well-versed with the market you are targeting.

The research gives important findings of the market, preferences of the target audience, and other relevant information. Digital advertising agencies are buying spaces on digital platforms. Ad spaces on Facebook, Google, and other platforms have become more popular as more and more consumers switch to digital media.

Account managers are responsible for closing the gap between the clients and other departments. They arrange client meetings and understand their goals. The account managers do the profiling for the campaign.

Account executives keep a track of all the needs of the client and receive feedback from them pertaining to the ongoing advertising campaigns. A budget is needed for marketing activity to be sustainable. It is the responsibility of an advertising agency to help you with your budget requirements.

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The Future of Advertising and Marketing

The first and second stages of making advertising more representative of the society are obvious. The first thing to do is to break taboos that hold society back and the second thing to do is to include people that are different from the norm to make a point. The second is about normalising those groups as normal in modern life.

When a brand shows a gay or lesbian couple getting married it is usually doing the former, calling out that it supports the LGBT community and making a point about society, itself and the competition. When a brand creates an ad in which a couple talk about insurance and washing up liquid, that is normalising. Bernbach said that nothing kills a bad product faster than good advertising.

Advertising will only make the brand dead if the customers and the organisation don't have the same moral reference point. Adliterate has been delivering radical thinking for 15 years. The future of advertising and marketing is one of the topics it is concerned with.

It takes a radical view to solve problems and sets its self against orthodoxy. It also wants to be provocative. Life is more enjoyable that way.

Business Ethics

Conduct that is right in the society is ethics. Common consent is the consent of the society to an ethical practice. Business ethics forms inform ethical principles, morals or ethical issues in the business environment.

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The Impact of Advertising on Business and Society

The mere mention of the word "advertising" causes a surge of negative emotions in people who see it as a way for marketers to force them into buying something they don't need. Many business owners view advertising as an expensive way to get their products and services seen by potential buyers. Advertising has straddled the line between good and evil for hundreds of years, having been both a means of spreading the word about life-changing innovations and a convenient way for scam artists to hook their prey.

Advertising is still a mark on American society despite the fact that it has evolved over the years. Advertising and technology are at their current level without each other. Huge differences in advertising can be found in the paper types and printing practices used.

The invention of newsprint paper in the early 1800s made it possible to print newspapers more cheaply and more often, and advertising in newspapers took off. As inventors, they announced their exciting new products through advertising. Newspapers were the main way to get news in the colonial era.

There are many advertising media in addition to newspapers. The popularity of digital news has put some newspapers out of business. Advertising is still a reliable method of announcing new products.

The first personal computers were made available to the public in the early 1980s. Advertising told the public where to buy them and how much they cost, even though articles were written about them. Advertising is a sure thing, unlike public relations, where businesses send out press releases and hope editors will write about them.

The Four P's of Marketing

Marketing is the systematic planning, implementation, and control of a mix of business activities that are intended to bring together buyers and sellers for the mutually beneficial exchange or transfer of products. The other components are managed. The four P's of marketing are product, price, place and promotion.

The price and product areexplanatory. Advertising is a component of place that helps reach your target customer or client. Advertising is the announcement of a persuasive message by a sponsor.

It's the impersonal presentation of a firm's products to its customers. It takes care of the place in the four P's, reaching your target as they are driving and listening to the radio or thumbing through a magazine or newspaper. It's an offer.

It can prompt your target to act, to look you up and to engage in a sale. The sales process is the process of closing the sale and getting a signed agreement. The sales process involves some form of interaction.

It can be accomplished in a one-on-one meeting or through cold calls. It's anything that engages you and the prospect or customer in a personal way. Advertising is not at a place.

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The Sales and Marketing Division of a Small Business

Marketing is the umbrella function that manages advertising, promotions, public relations and sales. Marketing functions include research and development, pricing, distribution, customer service, sales and communications. The sales department advises the marketing department based on feedback from customers and focuses on customer contact to drive sales.

The sales staff is told what to emphasize and what sales tools will be used. The sales manager handles marketing duties because many small businesses don't have the expertise to do classical marketing. The sales division takes the lead in setting strategies and decides what marketing communications it needs to support its efforts

The sales and marketing division sets individual sales rep quota and overall volume goal. It creates bonus and commission structures to achieve sales goals. The division uses past sales figures and projections to estimate the amount of money that will be spent on products.

Sales and marketing have to make sure buyers are happy and try to get them to stay. The division is proactive in contacting customers with surveys and special offers and is reactive in trying to solve problems that might cause the company to lose customers. The word promotion is used to describe a wide range of sales and marketing efforts, including advertising, social media, public relations, sales, event sponsorship, cause marketing, discounts, loyalty programs, rebates, trade show appearances and buyer's clubs.

Persuading Customers to Perform Various Task Activities in Advertising

To inform about the brand or offering, to purchase or perform a task, and to remind and reinforce the brand message are the main objectives of advertising. Persuading customers to perform a task is a prominent objective of advertising. The tasks may include buying or trying the products and services offered, to form a brand image, develop a positive attitude towards the brand, or other things.

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The Sales Department of a Business

A sales department is the link between a company's product or service and its customers. A well-trained sales department does more than sell. Your sales staff is friendly with your customers.

A quality salesperson helps identify a customer's unique needs and makes sure that those needs are met. Sales people have access to personal information that makes sales interactions more friendly. You own an office supply business.

A customer calls your sales team and says they need printer paper. The salesperson will ask a number of questions, including what type of printer the business is using, how long it takes the office to go through a sheaf of paper, and whether they need a higher-quality paper for any reason. A nonprofit that only wants to print handouts for meetings might need a higher quality paper than a design firm that only wants to print work samples.

The salesperson makes sure that the customer gets what they need in the right volume and price. A sales department promotes growth of your business. A quality salesperson is in a long-term relationship with your customers.

Business can be very important in terms of personal relationships. A personal connection makes customers feel valued and encourages them to stay loyal to your company. A happy customer will recommend your brand.

The Role of Advertising Sales Agents in Media Firm

Advertising sales agents meet with clients and prospective clients at their places of business outside of the office. Some may call prospects, try to sell the media firm's advertising space or time, and arrange follow up appointments with interested prospects. Learning about clients' needs is a critical part of building relationships.

A sales agent gathers information before a meeting about the client, their products, current clients, and the target market. The sales agent will meet with the client to explain how specific types of advertising will help promote the product or service most effectively. The advertising sales agent will present an advertising proposal to the client if they wish to proceed.

The proposal may include an overview of the advertising medium to be used, sample advertisements, and cost estimates for the project. Advertising sales agents prepare reports about their clients accounts and analyze sales statistics. They keep up to date on industry trends by reading about new products and prices, and they watch their competitors.

The advertising sales agent drafts contracts that specify the cost and the advertising work to be done. The agents may continue to help the client with their proposal. Income and job security depend on agents' ability to keep and expand their client base, which can be a stress for selling.

Companies often set monthly sales quotand put a lot of pressure on advertising sales agents to meet them. Getting new accounts is an important part of the job, and agents may spend a lot of their time traveling to and visiting prospective advertisers and maintaining relationships with current clients. Sales agents can work in the office of their employer, as well as handle walk-in clients or those who call or email the firm to inquire about advertising.

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The Head of Advertising Sales

The Head of Advertising Sales works closely with the human resources department to ensure that the efficient execution of functions is ensured. The head of advertising sales works closely with the senior sales management in formulating strategy and making decisions for the advertising sales department. The Head of Advertising Sales needs to have a degree in a related field.

An equivalent of working experience is also acceptable for the position. A candidate for the position must have at least 7 years of experience in an advertising sales position within a fast paced and dynamic business environment, and be a senior advertising sales manager. The candidate must have proven and successful experience leading a team through a sales advertising campaign that resulted in the increase of the business's sales volume and the achievement of sales goals and targets.

The Head of Advertising Sales must be able to articulate the business's messages clearly and concisely in a way that attracts prospective consumers and encourages the retention of the existent consumers. The Head of Advertising Sales will need to have a passion for drawing insights from raw datand data that can be used to improve existing advertising campaigns and create new ones, as well as strong analytical skills. A candidate for the position must be able to conduct market, competitive, and performance analyses for the advertising sales department and determine the approaches best suited for the intrusive nature of advertising and further driving the sales agenda.

Marketing Techniques and Strategies

Advertising requires having to wear many different hats. Being able to balance budgets while interpreting complex information are just some of the tasks you will be expected to do while managing a project. Marketing and advertising are not the same as people think. Having a good understanding of different marketing techniques and strategies is important for any professional in the advertisement industry.

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What Skills Do You Have in Marketing?

When you apply for a job in advertising or marketing, the application screeners, interviewers, and hiring decision-makers will look for your skills in the text of your resume and cover letter. Employers want to know that you have the skills they are looking for. What roles have you played in marketing?

Mention any specialized project management software tools you use, and showcase your skills in designing, implementing, and analyzing projects. It's a good idea to show you have a variety of skills that could be useful in an advertising job, even if you only write a focused resume and cover letter. Employers may be looking for someone with growth potential.

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