Market Intelligence Analyst Job Description

Author

Author: Richelle
Published: 26 Apr 2021

Market Intelligence Analyst for the USG Business Segment, Collecting Market Intelligence, Market Research Analysts: Opportunities and Challenge and more about market intelligence analyst job. Get more data about market intelligence analyst job for your career planning.

Job Description Image

Market Intelligence Analyst for the USG Business Segment

The Market Intelligence team works closely with the leadership of the USG business segment, including Solutions, and senior leadership of the DAI to inform strategic decision-making. The team is responsible for strategic data and information, trend and scenario analysis, and other business analytic tools in support of strategic planning and execution for the USG business segment. The analyst role is a full-time position that works with senior management to support strategic planning activities by providing actionable recommendations based on assessments of markets and competitors.

See our story about Digital Marketing Manager job guide.

Collecting Market Intelligence

Keeping track of your competitors and the state of your industry is an important part of operating a business. Market intelligence has been used to describe that information. In recent years, the practice of collecting market intelligence has expanded to include analysis and analytic tools that can help you improve your business model and projections.

Market intelligence can help you understand your market better. Market intelligence uses multiple sources of information to create a broad picture of the company's market. It looks at a company's customers, problems, competition, and opportunities for creating new products and services.

Market intelligence is confused with business intelligence. Market intelligence looks at the overall market while business intelligence looks at data and information about your business. Competitor intelligence involves gathering and analyzing information.

Analyzing your competitors strengths and weaknesses can help you gain valuable information about your company and why customers don't always choose your product or service. Product intelligence involves analyzing the quality of your product. If you sell a physical product, you should look at the manufacturing process and the efficiency of the product.

The information you gather will help you improve the product. Market understanding helps you understand the different markets where you sell your product or service. It helps you understand how well you are doing in those markets and whether there are more markets you could expand to.

Market Research Analysts: Opportunities and Challenge

Market research analysts assess consumer preferences to help organizations decide how to market their products and services. Market research analysts are hired on a contract basis. Others work for their employers as part of a marketing team. The Bureau of Labor Statistics says that opportunities for market research analysts will grow by 18% from 2016 to 2029, which is much faster than the average for all occupations.

See our column on Marketing Communications Assistant job guide.

Click Bear

X Cancel
No comment yet.