Internal Communications Job Description


Author: Richelle
Published: 26 Feb 2019

Internal Communication Strategy for Employee Engagement and Satisfaction, The Internal Communication Function, An Intranet-Based Platform for Employee Communications, Internal Communications: A Challenge for Senior Leaders and more about internal communications job. Get more data about internal communications job for your career planning.

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Internal Communication Strategy for Employee Engagement and Satisfaction

Internal communications departments are usually found in larger organizations. Communication among employees can be hard if there are thousands of employees. Internal comms professionals are there to facilitate collaboration and deliver a better employee experience.

Engagement and employee satisfaction increase productivity. Companies with well structured internal communications enjoy higher productivity. The revenue growth of companies with less engaged teams is 2.3 times greater than those with highly engaged employees.

Every employer is trying to achieve employee advocacy and internal communications are crucial for that. Reward brand ambassadors with employee advocacy or social selling programs if they do their job. It is a win-win for both employers and employees.

Retention of employees is influenced by employee communications and relations. Employees who feel left out, uncertain about their goals, or feel like they are not informed are more likely to change jobs. Internal communication is about fostering conversations.

Those conversations should be started by the top leaders. They should make more announcements and invite people to share their thoughts. The goal of most HR departments is to make their company a great place to work.

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The Internal Communication Function

The definition was influenced by the view of internal communication as a professional management of interactions between all those with an interest or stake in an organisation. The 1997 edition of the Scholes. Businesses talk to their internal audience.

The way in which the relationship between the business and employees is made is called facilitation. Brittany Golob is the Editor of Communicate Magazine. The internal communications function is to help leaders in your department or agency inform and engage employees in a way which motivates them to maximize their performance and deliver the business strategy most effectively.

An Intranet-Based Platform for Employee Communications

The rise of gig-economy workers is a result of technology. It is important to understand how to reach the overlooked deskless or frontline employees that make up 80% of the global workforce. Employees may not understand company goals if they aren't getting relevant information.

Internal communications is keeping employees informed and connected. Internal communications are important for keeping employees up-to-date on a company's latest initiatives, establishing a voice of authority and trust to combat rumors, and facilitating streamlined, clear communications among different departments. Being a great internal communicator isn't just about one-way communication or sending broadcasts from an executive level through the lower tiers of the company.

Great internal communicators give a voice to and engage with workers on the ground level. In today's media environment, it's clear that a good leader is needed to get the job done. Communications professionals can prove themselves indispensable leaders within their organizations by cultivating a deep focus on outcomes, collaborating across the organization, helping leaders become successful communicators, and ensuring communications efforts are measurable.

Internal communications are needed to work together in a coordinated manner in most organizations. Internal communications can help everyone stay focused on the same goals. They can help foster a sense of camaraderie among employees.

The best internal communications leaders continually review their strategies to make sure they are engaging with their workforce. Your company may have changed its goals or objectives, and there may be a new change initiative in the works. It is your job to make sure that the employee experience is always up to date.

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Internal Communications: A Challenge for Senior Leaders

Senior leaders are helped by IC managers to think strategically about how their decisions are perceived. A strong IC capability adds value to employee engagement. The idea of change is a topic that most writers talk about.

Communication is most often done with the aim of effecting change. Many internal communications practitioners make a distinction between change and transformation. Sometimes organizations face crises which can destroy brand value.

The support of the internal constituency becomes more valuable as employees' friends and relatives look at the events that have happened and decide whether or not to stay with the organization. The IC's role in a crisis can be decisive for the success or failure of an organization. Contingency planning can be tailored to the particulars of the situation, if the organization has a mature IC function.

They are more likely to have a well-rehearsed line management communications capability. When critical stakeholders such as investors or customers desert the organization, less mature IC functions may find it difficult to bring senior leaders' attention to the internal audience. In Asia, internal communications is still a very new field with few specialists in more developed economies such as Singapore and Hong Kong.

IC may be referred to as: employee communications, employee engagement, employee relations, internal marketing, company communications, staff communication. IC may be responsibility for various functions, including marketing, corporate communications, transformation, HR and the CEO office. Internal communications functions can require several skills.

How Well Do You Manage Your Intranet?

It is important to assess your current internal communications function relative to how the intranet is managed today. It subtly tells you how strong your governance really is because when internal communicators don't have broader organizational support they're forced to bandaid the process.

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Employee communication platform: How to build a better understanding of internal processes

In large organizations, the internal communication department is responsible for internal communication, and in small businesses, the HR department is in charge of internal communication. According to data collected by experts, 60 percent of employers don't have a long-term internal communication plan. Collecting feedback from employees is a good start, but IC and HR teams need to find ways to implement solutions based on the feedback they received from employees.

Employees spend 20 percent of their workweek looking for internal information or searching for colleagues who can help with specific tasks, according to McKinsey Global Institute. Only 13% of employees use their intranet daily. It is possible to make sure that employees can find the information they need when they need it by using an employee communications platform.

It helps them interact with content that is specific to their role. Andrew Spence, Strategic Workforce advisor, says knowledge sharing can be useful in allowing employees to find purpose and meaning in their work. Use internal communication to build a learning culture where employees are encouraged to develop their skills.

Internal communications managers in large organisations

Internal communications managers work closely with senior executives to keep staff informed of developments. They formulate their organisation's response to crisis PR situations. Internal communications managers work in large organizations such as private sector companies.

A degree in journalism, communications, public relations or marketing is an advantage, but other degrees are often acceptable. A professional qualification from the Institute of Public Relations or the Institute of Marketing can be helpful. An MA qualification is possible.

A large organisation is looking for experience internal communication. Experience of writing for a variety of different audiences is needed. It is beneficial to have a general journalistic or marketing experience.

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The Essential Skills for Internal Communications

The Internal Communications specialist is there to bridge the gap between the business and its employees. To communicate important information in a way that gets the message across, they need to be able to speak the language of the C-Suite and the front line. Only 40% of leaders have the necessary skills for empathizing in business, which is still a skill that needs further development.

In her research, she found that remote workers want to feel like they are heard by HQ, and that can be the case for any worker. One of the most important skills in Internal Communications is the ability to listen and turn that into a strong Internal Communications strategy that moves the business forward while making employees feel like they are part of something special. Leadership is a word that is used a lot in business, and its meaning is assumed, though it can mean different things to different people.

Leadership is what it means to set direction and build an inspiring vision in Internal Communications jobs. It is about mapping out where you need to go, how you will get there, and what will happen next. Influence is the ability to change someone's behavior to make them work in a different way.

It is a key soft skill for Internal Communicators. Writing skills are important for Internal Communications jobs as much of the role involves creating content. The ability to put concepts into words in a way that is engaging and persuasive is what copywriting is about.

Business literacy is becoming an essential Internal Communications skill as jobs are becoming strategic and working with the C-Suite is becoming an essential skill. Advita says that you don't have to be a financial expert but to make an impact you need to understand how business works and what drives CEOs and MDs. Advita says that business savvy will help you to add value as an Internal Communicator.

Internal Communications: A Journey Through the Looking Glass

Internal communications is no longer a poor relation of PR and marketing, as digital capabilities progress it can offer a career that appeals to creative mindsets and those that have a great grasp of the written word. You can see how to get a job in the field. It is a role that has evolved.

"In the early years it was seen as a cookie cutter job where you would lift out key messages from corporate communications and paste them into a newsletter or press release," says Delves. Change management requires a change attitude. Being able to convey change in a positive way is a real skill.

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Internal Communications Jobs

People working internal communications departments are responsible for communicating with employees. Good internal communications are important for all organizations, from government departments to charities. Internal communications is usually an office job.

Some jobs include attending meetings at different sites within an organisation, meeting with creative agencies or attending corporate presentations. Internal communications officers can expect to make around 15,000 a year when they start out. Internal communications officers can earn between 2 and 3 times their experience level.

The majority of industries have internal communications people, so there are jobs available nationwide. Large teams are usually located in major towns. Some smaller companies combine internal communications with other aspects of marketing.

An Internal Communications Strategy for Growing a Business

An effective internal communications strategy is important to your organization. You may have best practices and procedures in place for communicating with customers, partners, and even potential new hires, but the same level of care applied to your own employees can help build engagement. When you focus on connecting to your staff, you will see improvements in employee engagement, cultural alignment and employee advocacy.

Your internal communication strategy can be analyzed for success just like any other aspect of your business. If your strategy is actually working, you need to gather your core metrics. How often are your employees reading?

Do they start a discussion with your content? It is possible to measure your employee engagement metrics to see what your staff uses the most. There is no open discussion internal comms tools.

Evaluate your internal comm strategy to see if your employees are willing to discuss, share or comment on organizational content. Setting realistic goals for your business will help you estimate the time and effort it will take to implement your strategy so you can take more efficient steps. It is time to know who to target once you have an idea of what you want to do.

Even when it is kept internal, your content should always target a specific audience. It is important to figure out what messages are needed to reach certain employees. One of the biggest myths is that you have to include everyone in all messages for better transparency.

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The Secret Life of Internal Chat

Sometimes internal chat can go off the rails. Some employees might be tempted to send each other pictures of their cats. Some rooms might be made secret to keep the discussion out of sight.

It is up to you to set the ground rules for internal chat systems and monitor them. Set some goals for internal chat. It might be possible to reduce time spent in email.

It might be to help everyone get in touch. It might be possible to keep employees connected. It might be a way to make employees feel like they are in an office.

Communicating with Employees via Social Media

New social media tools are changing the way employees communicate. Reaching employees and other internal audiences is both rewarding and challenging.

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An All-in-One Internal Communications Management System

The audience and stakeholders are the most important factors in determining the difference between internal and external communication. Advances in one field may be relevant to the other, but they are separate entities with different goals. Internal communications help bridge the gaps.

It helps foster relationships between upper management and individual contributors, between departments, between department heads and their team members, and between the company and external stakeholders. When you are about to perform an internal communications audit, consider how to hear from employees. Focus groups can help you by having a group of employees in the same room.

You can study more than they do. You can look at their body language and better understand their thought processes. Internal communicators need to create a multi-channel approach for engaging employees with more remote workers than ever before.

Finding the right communication balance for employees is one of the biggest challenges internal communicators face. Email is the most popular internal communications channel. ContactMonkey is a way to communicate internally.

You can create, send, and track stunning emails with ContactMonkey. It is easy to use and fast. Many internal communicators don't know how to measure their internal communications despite the value of email tracking.

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